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Star Games Shoes edges to create an international brand & quot; lining & quot; I want and footwear giant Nike for a showdown 2003-10-16 16:52:16 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; Print & nbsp; Close at the 1984 Los Angeles Olympic Games (Olympics), gymnast Li Ning leapfrogged US competitors, will three medals in the bag. Now, Li Ning is seeking to achieve a higher goal: to his sports shoe company into a strong company, in the vast Chinese market, with the US footwear giant Nike (Nike Inc.) a showdown. his Beijing Li Ning Sports Goods Co., Ltd. (Beijing Li-Ning Sports Goods Co., hereinafter referred to as: Li Ning Company) has gone beyond the large number of cheap domestic brands, China's market in an outstanding company, its sports shoes sales also more than the other companies, including Nike, including. However, although the company founder Li Ning in China enjoys the reputation as the Brazilian soccer star Pele (Pele) or US basketball superstar Michael. Jordan (Michael Jordan), as distinguished in their respective countries, but in dazzling foreign brands dominate this industry, the company can not get rid of the more rustic the reputation of local companies. Li Ning, which directly affects the company's profits: the company's athletic footwear and apparel prices can not be as high as Nike, Nike and its products price is only one and even two-thirds of similar products dichotomy. Li Ning, the company decided to change to their foreign rival new jordans shoes for sale s enviable brand company, it has begun to sponsor a number of national sports teams, not only is China's sports teams, including France, Spain, Russia and other countries sports teams. The company signed with European designers, in order to enhance its brand sports shoes. Moreover, the company is investing a lot of money for marketing and production of advertising films, corporate image that graces so sign (like a wave-shaped hook) can compete with Nike rounded off hook flag. Beijing's office sat a plan lounge chair, small in stature but tall sturdy Li Ning said: "The Chinese people need their own sports brand." Li Ning ambition hidden meaning beyond the world of sports shoes. Li Ning tried to build his company into a fashion sports shoes and sports apparel big companies in China and strive to create his own global brand process become pioneers. Although China is rapidly emerging as the world's processing ground (about half of the world's sports shoes made in China), China only has one or two well-known brands in the world. Li Ning's initial success indicates that the rise of emerging Chinese companies Nike, Coca-Cola (Coca-Cola) and Nokia (Nokia) and other companies in order to maintain its market share and had to pull out all the stops. With China's increasingly affluent Chinese market for foreign companies are increasingly critical. When the 2008 Olympic Games held in Beijing, China, the sports shoe market in Hong Kong and Taiwan together will reach $ 2.5 cheap jordans billion, surpassed Japan to become the world's second largest sports shoe market behind the United States later. Shanghai sports marketing firm Zou Marketing of Thor. Peterson (Tor Petersen), said: "The field will become a (competitive) big battle, if the 2004 can not become a mature company, you will be out." basketball tournament sponsored by Nike invested heavily to China, the company even with recently in the American professional basketball league (National Basketball Association, NBA) event caused a sensation Yao Ming signed characters. China has dozens of sports shoes manufacturers, most of them are some of the no credit business, the production of cheap products or counterfeit foreign brands. These companies, almost no Who marketing investment funds. Li Ning company opened in 1990, the situation with these companies far. Li Ning won the gold medal at the Los Angeles Olympics the outstanding performance made him a national hero in the eyes of a generation of Chinese people. Four years after the Seoul Olympics, his performance unsatisfactory, did not win a medal, which made him fall into distress. Li Ning was only 8 years old when he was elected to the national gymnastics schools from rural Guangxi trained, he never carefully considered life after the end of athletic career. By chance, he met Li Jingwei, the China's largest soft drink maker Jianlibao (Jianlibao) person in charge gave him a job in the marketing department. It was this urge Jianlibao foun buy cheap jordans online der Li Ning brand to use its prestige to carry out some sports products business, Li Jingwei was one of the few Chinese know the brand and marketing people. But the gymnastics athlete was worried that this might damage his reputation. Because of admirers often stopped on the road, Li Ning, asked him to remain active in the sports arena, Li Ning eventually changed his mind and started his own company in support of Jianlibao. outset, since Li Ning personal fame is so great, the shoes are very easy to sell. But when Li Ning Company booming, the market situation changed. More Chinese brands into the store, competition from foreign brands also increased. Li Ning brand though still very high brand awareness, but the low quality of its production of sports shoes, old style. Even company executives also acknowledged that internal management was chaos. By 1999, sales from 76 million in 1997 fell to around $ 60 million. Thus, Li Ning fired several family members occupy important positions, hire more professional managers of enterprises. The sales decline has sounded a wake-up call. Li Ning, the company felt the need for a clear positioning, he began determined to produce the best quality sports shoes and sportswear as possible. "We want our products more than Nike (Nike)," Li Ning represents. To reverse the situation, the company moved from its headquarters located in southern Guangdong province near the plant to the consumer market near Beijing. The company set up a Cheap jordans online air jordan 11 blackout for sale research and development centers, the introduction of foreign advanced shoe-making technology. From Italy and France for the Li Ning designer products, from T-shirts to sports bag, both into a more lively style. Meanwhile, Li Ning company also began to invest large sums of money their own brand, the 11% of total revenue for marketing. In the 2000 Sydney Olympics, Li Ning sponsored the French gymnastics team, became the first step towards its international brand. Li Ning, the company hired Publicis Groupe SA's international advertising agency Leo Burnett (Leo Burnett) helped draft the new brand awareness program that will target consumer group in China of high-class young people and teenagers. In addition, Li Ning Company has adopted a new advertising slogan: "Anything is possible (Anything is possible)". Li Ning's revenue started to grow again in 2001, reaching $ 89 million, the company expects 2002 earnings will be more than 120 million US dollars. According to Li Ning, the company estimates, Nike's revenue in China is about $ 100 million. Nike's sales in the China region do not want to disclose, but there is no objection to this figure. In addition, the Li Ning Company disclosed that its profit margin is about 8% of total revenue. However, Li Ning himself has said: "the road is not flat." He believes that the company's products in order to Nike product quality and technology match needs at least three years. In addition, Li Ning, the company is also tryi air jordan 11 space jam for sale ng to get rid of affiliated companies and personal image of Li Ning, Li Ning's personal image because the younger generation of Chinese people are rapidly losing influence. The company is surrounded by a new generation of consumers to create their own image, mainly this generation to participate in sports activities for entertainment and leisure purposes and not race. following the movement of young people in the stadium said, it indicates that Li Ning sports shoes image remains greatly improved. Beijing city center in an event sponsored by Nike, a group of young people playing basketball in the biting cold in December. Their feet are worn sports shoes: Adidas (Adidas), Nike (Nike) and Reebok (Reebok). No one wear Li Ning shoes. 22 years old, wearing Reebok shoes bell Lei (Zhong Lei, transliteration) said that his impression of the Li Ning brand only "can be", but only after the quality can be improved, he would consider buying a pair of. a department store in Beijing Li Ning store, the 19-year-old Andy Xing said he intends to buy a pair of Li Ning shoes, "because its price is lower than" Nike. But the gap between the two brands is increasingly shorter. Last year, the World Women's Basketball Championship game against Spain in China, the Chinese team to wear Nike sportswear. The Spanish team returned wearing Li Ning brand sportswear. "the whole world is experiencing globalization," Li Ning said, "If we want to become China's first, we must also become an in jordans on sale mens ternational brand." Related newstoday, Ross, a MVP, is not satisfied. After MVP China, Ross with honor and love with Chinese fans given, aimed at the NBA championship! The adizero rose 2 is the first sneakers for the youngest MVP in the history. The shoes will accompany him, write the successes of the Chinese line, and continue to achieve Ross's higher desire and "ambition".Stussy recently jointly issued American classic jeans brand Lee 2015 fall of a single product. The fan release Washed Denim jackets, carrying comfortable and wearable quality washing fabrics, fine tailoring blessing and a minimalist design to create a single product, and the details such as plush collar and buttons on both sides jointly identified the same commendable. It is reported that Japan will be a single product ZOZOTOWN and & nbsp;. Stussy & nbsp; shelves for sale, like a friend can not miss.Nike Air Foamposite One new color match material exposed 2015-08-25 10:43:05Does remember the Air Foamposite One Nike "Quai 54" that we introduced to you earlier? Those only for relatives and friends of the group dedicated to build shoes, with dazzling uppers color effect won the eyes of the public! But not the sale of the situation and let everyone depressed. The day before and it is very similar to a pair of shoes exposed, and the difference is just a note not to remove the exclusive "Quai 54" Logo only, believe it will be pursued by everyone. It is reported that the shoes will be sold on Novem foamposites for cheap ber 27th (black) on Friday, but there is also a pair of Air Jordan 8 "ASG" on sale that day, I wonder if it will be too hot and cause paralysis of the network? Supreme x Vans 2013 2013-12-08 23:37:42 released in autumn and winter following the recent exposure, this time, the United States Street brand Supreme and skateboard brand Vans jointly launched 2013 autumn winter joint footwear series finally officially released. Era and Sk8-Hi in series; the blueprint for the design of shoes, shoes with embroidered velvet suede collocation upper lining material to build, is using a senior leather, comfortable. Appearance, designers in shoes shoes injected hot star element, making shoes exudes a strong taste of the street in the United states. It is reported that this joint footwear series is scheduled for 12 in September in the Supreme European and American stores landing, and Japan's sale date is scheduled for September 14th, there are channels of friends may wish to pay attention to.[Chinese shoes Network - when the new equipment] attaches great importance to training new Nike recently to enter the Nike Academy (Nike Football Academy) who studies the stars of the future to create a special group consisting of Mercurial, Hypervenom, Tiempo Legend and Magista four The new models, including football boots black color series. The new series of four pairs of shoes in addition to the lower bottom of the ornament slightly bright, the remaining parts are enabled un cheap air jordans online derstated black gradient color, but this was originally designed precisely to show the new people through their own efforts, from obscurity to brilliant difficult transformation. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Long send men) & nbsp; Duang !! sweep swept away, there are surprises !!! stationAs our body requires good condition for doing sports, I had little feet will gradually help your station, will start faltering go. Mom and Dad excitedly, has also been more emphasis for being protected,then people should choose Kids Nike KD 7 Shoes. A thousand miles begins that has a single step, let us choose a couple of good shoes for the little one, the baby's first move in life to available it. First, what is actually toddler shoes? Prior towards selection of Authentic Kids Nike KD 7 Shoes - know the child's feet 1. Comparison regarding foot fat layer hypertrophy For the reason that baby's feet fat thickness, foot arch not nevertheless fully developed, can possibly not be completely shock-absorbing, therefore , the baby is always walking unsteadily, the focus can not be like adults generally dependable.It's easy to perspire In addition to newborn foot thick layer involving fat, because the metabolic rate is faster, so work very serious.And they are all available on our Kobe And KD Shoes website. Nike KD 7 Shoes Can Make Childrend Wearing Mor" /〉 I like this news,and it's from cortical texture with the arrival of summer, Vans recently added a whole new SK8-Hi series for the spring and summer. This time, we include three styles of leather, which are made of high quality leather, which are blue, white and black respectively. The iconic white vulcanized outsole is lined with white lace and metal perforations, and the heel position is embellished with zipper designs. , the new 996 New Balance M996BB new color design continues National Park New Balance US574 "Nation Parks" color matching review last article: the new 996 New Balance M996BB new color design next article: continue National Park New Balance US574 "Nation Parks" color matching this last week officially released Nike lunar huarache light is also a pair of hybrid shoes, from the name can already see, use the most typical lunar material replacement of hybridization, and in appearance and other configuration follows the generation of air huarache light equipped with. Currently, there are two black and white color in the nike.com Chinese version of the advance sale, priced at 999 yuan. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!New Balance for the season and then introduced a new series, which includes a total of 580,999 of its classic shoes Popular and 1600, the overall choice of shoes gray and white color, detail into the yellow, red and blue constitute, muntjac leather and mesh material integration, let texture and breathability are fully protected. It is reported that the series of shoes has landed some of the designated shops for sale, priced at $ 120-130, and interested friends can focus the next friends. LeBron himself on foot Nike Lebron 11 "Parachute Gold" 2013-12-08 23:34:57 As we all know LeBron James loves cycling, recently, LeBron cyclists out on foot when the latest Nike Lebron 11 "Parachute Gold" color, this color is tentatively scheduled for October 12 on sale now LeBron demonstration on foot, this pair is bound to be high-profile shoes heat to a new climax. Nike Air Force 1 "crocodile striae" series released 2014-10-01 10:34:52 As one of Nike's high-end materials crocodile striae material which was recently once again become the protagonist, it is the Nike Air & nbsp; Force 1 served as the wedding dress, the current release of the high-top and low to help each pair of shoes. Shoe body with large crocodile striae material to build, Sato patent leather Swoosh and heel to highlight the different materials shoes texture, it is learned that the shoes will soon be on sale, like a friend may wish to look. & nbsp; basketball rookie Emmanuel Mudiay joining Under Armour 2014-09-17 16:23:34 "After Mudiay join our team, Under Armour are more under the command of a young rising star", Matt Mirchin Under Armour, executive vice president of worldwide marketing, said, "As a player so young, Emanuel has A complete game experience, he is a leader, when you see him stand on the court when you can see him stand out tough and strong. When you put this tough and powerful set with his investment in training and his positive attitude together, will find that he has the potential to become a long-term special player, we can become part of his basketball career and very proud. " & Nbsp; & nbsp; & nbsp; Mudiay born in the Congo, his basketball career in his high school period began in Dallas, Texas. His outstanding performance in high school and summer league that he soon made the country's attention. Is recognized as the leader in the stadium, a strong desire to want to win the game, Mudiay won the state championship in high school, and was twice selected in the Under & nbsp; Armour sponsored the nation's elite 24 Classic tournament game. In the 2014-2015 season, CBA (Chinese Basketball Association), he played for the Guangdong Dongguan Bank team. & Nbsp; & nbsp; "added Under Armour is an important step in the pursuit of the highest level of competition this ultimate dream", Mudiay expressed, "Under Armour is the best partner for the athletes because they are committed to bringing excellent sports equipment, they know how their performance footwear products, so that athletes become better "& nbsp.;

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